new-record-for-world-spending-on-apps-in-2021,-according-to-sensor-tower:-tiktok-and-games-like-pubg-mobile-…-!

New record for world spending on apps in 2021, according to Sensor Tower: TikTok and games like PUBG Mobile … -!

New record for worldwide spending on apps in and games like PUBG Mobile … -!

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New record for world spending on applications in 2021, according to Sensor Tower: TikTok and games like PUBG Mobile … -!

New record for worldwide spending on apps in and games like PUBG Mobile … -! We have explained the details of the news, step by step, below. New record for world spending on apps in 2021, according to Sensor Tower: TikTok and games like PUBG Mobile … -! Keep reading our news. Here are all the details on the subject.

New record for world spending on applications in 2021, according to Sensor Tower: TikTok and games like PUBG Mobile … -!

The data collected in the middle of the year already gave us an advance that 2021 would be the year with the highest spending on apps and games in History . And so it has been: according to App Annie, forecasts suggest that we will end the month of December with an annual expenditure of 133. 000 million dollars, compared to 112. 000 millions that he left us 2020.

The data handled by Sensor Tower goes in the same direction: it is expected that, when we get to the 31 December spending by iOS and Android users worldwide has reached 133. 000 millions of dollars in in-app purchases, premium apps, and subscriptions.

We spend more, but we install the same apps

In the first half of 2021, user spending on applications was a record , both on iOS and Android, as there was a joint increase of one 24, 8% compared to the same period in the previous year. The last few months have contained that spending a bit, but it is expected that, upon completion 2021, the amount amounts to 133. 000 millions of dollars, which will mean a year-on-year growth of 19, 7%.

Globally, iOS user spending will reach 85. 100 million dollars (a 17, 7% more than 2020), while Android will have invested 47. 900 million (a 23, 5% more year-on-year). The difference between the two platforms remains the same as in 2020, since App Store earns 1.8 times higher revenue than Google Play.

TikTok, including its Chinese version on iOS, maintains its domain as application -no game- that gets the most revenue if we combine the data of both stores: in the first 11 months of 2021, achieved 2. 000 million dollars, a 67% more than the previous year. By the end of the year, Sensor Tower predicts that the app will have reached 2. 300 millions.

If we look only at the App Store, TikTok is also the application -no game- with the highest earnings, but in Google Play it has been surpassed by Google One , which at the end of 2021, will reach $ 1 billion in spending by Android users, an increase of 123% YoY.

These figures contrast with the number of installations, which, for the first time, remains relatively stable Compared to 2020, with a growth of just 0.5% year-on-year: 143. 624 million in 2021 versus 142. 900 million in 2020.

When this year ends, TikTok will be the most downloaded app on the App Store at 2021 , but will accumulate 745, 9 million installations in both app stores, representing a drop in 24% YoY. On Google Play, Facebook tops the charts with approximately 500, 9 million installations, but a fell on both platforms. % with around 624 , 9 million installs.

Coin Master and Honor of Kings, the winners

Spending on games has also continued to grow by 2021 and, at the end of the year, it is estimated which will reach the 85. 600 million dollars in App Store and Google Play (a 12, 6% more than in 2020), which means the 67, 4% of total spending on mobile applications this year (in 2019, represented the 74, 1%, and in 2020, the 71, 7%. This is due to growth of other categories such as entertainment , which has received a big boost from the pandemic.

On the App Store, it is estimated that players will spend 52. 300 million by year-end, representing a year-on-year increase of 9.9% compared to 2020. Tencent’s Honor of Kings is the highest grossing iOS game : 2. 900 millions of dollars.

In Google Play, the games will cost 37. 300 million dollars worldwide in 2021, a 16, 6% more than the previous year. The highest-grossing title on Android is once again Moon Active’s Coin Master , whose revenues will reach in the 912 millions.

It is expected that when 2021 completes, installations will reach 55. 300 million sets in the App Store and Google Play, 1.6% less year-on-year, but this slight fall falls within than normal considering the unprecedented increase we saw in 2020 due to the start of the pandemic.

Approximately the 74% of all game installs (37. 700 millions) are from Google Play, which has grown in this 1.3% sense compared to 2020. Garena Free Fire is once again at the forefront of Android when it comes to downloads with 218, 8 million installations in 2021.

In the App Store, it is estimated that by the end of 2021 8 will have been downloaded. the world, a 14, 9% less than the previous year. Tencent will also occupy the first place , but in this case with PUBG Mobile and its Chinese version Game for Peace. The title will reach approximately 47, 5 million installs on the App Store at the end of the year.

More information | Sensor Tower