Phone changes the course of Movistar and O2: stays, free phones and rates that change depending on where you live; In a mature telecommunications market like Spain, establishing a strategy to grow for the future is not as easy as in other sectors, and if we add to this a trend maintained for years towards low cost, which will possibly increase due to the effects of the pandemic, the matter becomes complicated.
Vodafone was one of the first operators to change strategy, making its TELEVISION more versatile than those of its rivals, but without football; and reinforcing its commitment to Lowi, to stop the exodus to other low-cost brands. Two years later, the results on television are being positive, and the British Group (which includes Lowi), has improved the trend in line gain.
Orange also began to show signs of a change of strategy last summer of 2020, when it strengthened its commitment to low cost brands, and that seems to be helping an improvement in fiber line gain of the French Group. But the new CEO of Orange Spain, Jean-François Fallacher, has been open to continue strengthening the low cost with the reduction of own MVNo, thus helping to have a reference brand, as Movistar and Vodafone do with O2 and Lowi respectively. In the case of Orange, Simyo seems to be the brand that will focus attention from now on.
Phone changes the course of Movistar and O2: stays, free phones and rates that change depending on where you live
Hi, I’ve looked into the locking scenario. Im told by the apple specialists and geniuses in the apple store that o2 is one sim card that does not lock out the iphone.
Have you tried an alternative non Uk sim in the phone Gemma? If you paid full retail price for the iphone then it wont lock out. The contract handsets do.
With Vodafone and Orange adapting to the new situations, and with results that support the turnaround, Phone was beginning to lag behind according to the latest portability results, and teleco has reacted with important movements during the last days that show a change of course of the operator.
Nine years later, Movistar recovers mobile subsidies
Stop subsidizing mobiles and focus on caring for customers. With this message, Movistar said goodbye to free phones in 2012. And the strategy was soon replicated in Vodafone and Orange. Yoigo, on the other hand, has maintained them during this time, with varying degrees of intensity, yes.
But Movistar has once again changed its vision in this new stage, and has recovered mobile subsidies. And it has not done so in a timely manner, nor has it hidden, since it has artificially raised three euros per month all its rates to include mobiles from 0 euros. The same was true when mobiles were officially subsidised before 2012.
Free mobiles return to Movistar, with an eye on snatching Vodafone, Orange and Yoigo customers
Although the possibility of accessing these subsidized mobiles is only through the combined fiber, mobile and television operator, being Fusion one of its main products, the return of subsidies becomes more relevant, especially because this change is optional, and seems to be more aimed at attracting new customers.
Among premium brands, with television, unlimited data, and greater features, the price difference between operators may not be so relevant when choosing teleco. So recovering free phones as an advantage seems a wise decision if you want to attract the attention of Orange, Vodafone or Yoigo users.
Six years later, Movistar revives the spirit of permanences
Do mandatory permanences return to Movistar? No. The operator began to eliminate permanences in Merger in 2015, eliminated them definitively in 2019, and in 2020 reiterated its intention to continue in the same line.
What’s changed? Little, but you have to pay attention to free mobiles. During the last six years, Movistar has been financing mobiles, so that its acquisition involved a certain tie with the operator during the chosen terms (months). It was not a permanence as such, and its cancellation does not entail additional costs to the outstanding deadlines.
With the new Fusion rates, users interested in Movistar will be in the position of hiring only the rate, or the rate and the mobile for free. , regardless of the choice. Tempting, so why refuse the gift of a smartphone? Perhaps, because it implies permanence.
If we take into account that whoever seeks to change operator, does so with a vocation to stay for a certain time, accepting a stay in exchange for a free mobile is not something crazy. But in the case of the mobiles included in the new Fusion tariffs, it is necessarily a 36-month commitment.
Three years during which, in case of deregistration, a penalty and the remaining fees will have to be paid. So in practice, although Fusion still has no permanence, those who accept a free or subsidized mobile, will be linked to the operator with the same essence of permanence and for a considerable time.
What changes, therefore, is that with financed mobiles you can choose the duration of the terms and there is no penalty for early termination, while with free Fusion mobiles, the permanence is necessarily three years and there is a penalty in case of early termination, thus recovering the spirit of permanence.
Two years later, O2 differentiates rates according to municipality
O2, Phones’s low cost brand, was born with a strange offer. Its prices varied depending on the municipality where it was contracted, as a result of the conditions imposed by the CNMC on Phone as it was the dominant operator. And although it is true that the selected cities are the criteria of the CNMC, the decision to expand the offer is made by Phone.
Months after its birth, O2 managed to offer the desired simplicity with a unique offer for the entire territory. Nothing stopped him. Instead now it differentiates its rates according to the municipality where the fiber is contracted, thus avoiding having to improve the wholesale offer by the conditions of replicability of the CNMC.
The differences in the offer according to zone, suppose a free mobile line with 10 GB in the tariff of 38 euros, and an increase of mobile data in the combined of 50 euros, which goes from 30 to 50 GB, when we are in one of the 66 cities considered competitive.
Thus, O2 puts pressure on the 66 cities where it is already possible to have better conditions than the standard offer, and with the horizon of expanding to 600 municipalities, 75% of the population, as soon as the CNMC updates the list of competitive zones.
If Simyo and Lowi recently set highs of 35 and 30 GB respectively in their renewed rates, O2 has upped the ante to 50 GB in competitive zones to regain momentum in the retail market.