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The era of transparent consoles: how a fight between Pepsi and Coca-Cola originated the most beloved fashion of … -!

The era of transparent consoles: how a fight between Pepsi and Coca-Cola originated the most beloved fashion of … -!

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The era of transparent consoles: How a fight between Pepsi and Coca-Cola originated the most loved fashion of … -!

The era of transparent consoles: how a fight between Pepsi and Coca-Cola originated the most beloved fashion of … -! We have explained the details of the news, step by step, below. The era of transparent consoles: how a fight between Pepsi and Coca-Cola originated the most beloved fashion of … -! Keep reading our news. Here are all the details on the subject.

The era of transparent consoles: how a fight between Pepsi and Coca-Cola originated the most beloved fashion from… – !

Although nothing is set in stone about taste, for most of us who grew up in the 90 there is no better aesthetic than the one provided by the controls and transparent consoles with translucent housings. The world of design peaked right there, leaving a mark that many of us have not yet been able to recover from.

Who had the idea? What was the first translucent pot? Why out of the blue all the companies, from Apple to Nintendo , did you start launching transparent products? The story of how you got to see the circuits of your Game Boy started with a car and exploded with a commercial battle between cola.

The fashion of the transparent

Consoles, computers, telephones, radios, toys, watches, floppy disks … In the mid-90 transparent tech aesthetics became standard. There was no designer who did not want to join fashion, and even companies like Apple , today remembered due to the sobriety of their pots, they ended up embracing those fluorine colors that revealed the inside of the machines.

However, it was not there where the idea was born, and it was not the world of technology that decided to embark on the journey of manufacturing transparent products. To go back to the first transparent product, it is necessary to travel to 1939, when Pontiac took advantage of the creation of Plexiglas to shape a transparent car that they would call “ the ghost car ”.

The invention of transparent plexiglass – discovered by chance when a sample was left exposed to the sun – became a way of offering more moldable and harder translucent surfaces, so during the following years it was used as a way to show the public how a device worked inside , not necessarily for commercial purposes

After a brief spike in the 1960s and its fever for the extreme, the idea is forgotten until, in the early 90, the fashion of the transparent is ringing again with force. Not from the hand of technology, for that would be a few more years, but in the world of beverages and food .

A battle between colorless drinks

At a time when the cult of the body begins to gain traction, the importance of our diet is beginning to be looked at with a magnifying glass by public bodies, trying to control what type of additives are added and find out what all that involves eating foods full of pastel colors.

Although the main brands of carbonated drinks already had light versions, in Pepsi decided to go one step further. If the problem is all those additives that give food color, they would launch a new transparent version of their famous drink, the Crystal Pepsi .

What started as a success due to the interest generated and a great marketing campaign, would soon start to deflate because of the competition.

To Coca-Cola , who had already had a hard time experimenting with new flavors for ten years back, the idea of ​​a transparent drink did not appeal to him in the least, but they decided to play dirty to prevent Pepsi took control of that market.

Just a few months later, at the end of 1992, Coca-Cola launched Tab Clear , but unlike its competitors, which had two versions and did not appeal to one version ” lower “of his product, he did it by presenting it as a drink without sugars.

Selling it like this instead of as a “fashionable and different” alternative, the public ended up associating the Tab Clear with the Crystal Pepsi and, therefore, also the “sugar free” with the “without additives”, determining that that diet alternative was a worse version than normal Coca-Cola.

Six months after its launch, the Tab Clear disappeared from the shelves with a resounding failure and, on the rebound, that kamikaze tactic also took Pepsi and the rest of the transparent drinks -including beers- that had joined the trend.

The day Apple copied Nintendo

However the fashion for transparent had just begun and, although the drinks passed away , other companies began to use the idea to demonstrate the purity of their products or, as in the case of technology, as an excuse to differentiate themselves from other brands and draw attention.

Although it is more diffuse in products like those of Nintendo , than already in 1996 presented a transparent version of Game Boy Pocket , the relationship between that fever for food and transparent technology has its peak in the promotional campaign of Apple for the iMac G3, where the term “ is used without artificial colors ”to present the new range of computers sponsored by Steve Jobs.

Although years later other companies such as Sony or Xbox would also timidly add to the nostalgia factor for transparency, who went out of their way for the idea were actually Nintendo designers, who have already triumphed with the Nintendo 64 of translucent colors and then They did the same with later consoles, especially portable ones.

And so, as it came, it also left. Despite some blows like those of the transparent versions of Nintendo 2DS, that limited edition of PS4 Pro , or all those third party products that refuse to let it go altogether, fad of the translucent products passed away in the real world and stayed to live forever in our memory.

Either out of nostalgia or because deep down we like to see the world burn, the day is coming when someone tells me that they would not like to see that mythical fashion back in which to see the circuits through a transparent machine .

Taking into account how much we fight over any nonsense, it is still curious that in this case the majority always row in the same direction. Even if it’s just one more option, I hope I will come back one day with the same strength.

Image | Noa Kosanovic