the-soccer-auction-is-over:-movistar-and-dazn-take-the-laliga-rights-until-2027-!

The soccer auction is over: Movistar and DAZN take the LaLiga rights until 2027 -!

The soccer auction has ended: Movistar and DAZN take the LaLiga rights until 2027 -!

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The soccer auction has ended: Movistar and DAZN take the LaLiga rights until 2027 -!

The soccer auction has ended: Movistar and DAZN take the LaLiga rights until 2027 -! We have explained the details of the news, step by step, below. The soccer auction has ended: Movistar and DAZN take the LaLiga rights until 2027 -! Keep reading our news. Here are all the details on the subject.

The soccer auction has ended: Movistar and DAZN take the LaLiga rights until 2027 -!

With Vodafone away from football for a long time and Orange out of the auction, Telefónica, current holder of LaLiga’s broadcasting rights until this year 2022, he applied as the only operator in bid for the next seasons of the highest national football competition. Not surprisingly, the company chaired by Álvarez-Pallete had already expressed its interest in continuing to offer it within its television offer, but only if it was profitable for them.

The other attendees of the bid had not transpired, but there was speculation that an OTT such as Amazon (which has the rights of the French Ligue 1) or DAZN (which offers the English Premier League, but ruled out the Spanish one long ago) ). Well, LaLiga has reported that the auction has already concluded and, finally, the winners They are Telefónica and DAZN. Yes, in Spain we will be able to see the First Division again without tying ourselves to an operator, something that in recent seasons was impossible.

“Historic” sale for almost 5. 000 millions of dolars

After a “very high” number of offers (according to LaLiga), the commercialization of the audiovisual rights of LaLiga Santander for the residential market in Spain and Andorra in its payment method. Both LaLiga SmartBank and the Horeca channel (hotels, restaurants and cafes) and the open game will go into competition “foreseeably” between February and March of 2022.

The contest has ended with the award of the rights to Telefónica and DAZN by 4. 950 million dolars for the next five seasons (of the 2022/2023 to the 2026 / 2027). Movistar will broadcast a total of five games per day plus three full days, while DAZN will offer another five games per day.

LaLiga, which has described the operation as “historic”, assures that the figure of 4. 950 million dolars represents “a small increase in audiovisual income compared to equivalent lots in the previous cycle “:

“With this result, LaLiga has managed to maintain audiovisual revenues, in a context in which most of the major European leagues have peaked and are reducing their revenues in recent cycles and in which many experts in the sector predicted significant decreases” .

In addition, on this occasion, the award is for five seasons , which, according to the agency chaired by Tebas, it contributes to greater stability in the medium term and offers greater certainty to the successful bidders. LaLiga has also used the statement to show its satisfaction for continuing its contractual relationship with Telefónica and has welcomed DAZN to the national competition.